Given the widely acknowledged homelessness crisis experienced by Los Angeles, the County wished to provide an engaging piece of informative content for online distribution that not only articulates the gravity of the situation, but also the efforts and investments already in place to resolve the hardship, as well as the implementation of a $6 Billion dollar initiative – dubbed Measure H – to further the cause.
I can speak to the results first-hand. As a long-time resident of Venice Beach, it was heartening to see the genuine humanitarian effects of the campaign, which included the creation of a dedicated housing area complete with patio furnishings and provisions for people in need.
In my role as Global Creative Lead at Belkin, I was responsible for 4 brands: Belkin (a tech brand that leads the market in peripherals for mobile communication); Wemo (a ranger of cutting-edge smart home hardware); Linksys (the world’s leading routing and wi-fi signal boosters); and Phynn (the world’s first smart home water management system).
The company was flirting with Foxconn, hoping to seal a multi-billion dollars acquisition, so their CES stand needed to be a showpiece that convinced the board that they were onto a winner.
Turns out, so were we.
For CES, I got to flex my experiential chops. The stand we created subsequently received a Bronze Award from Exhibitor Magazine, placing Top 5 ALL TIME in their list of CES show booths going back over 50 years! And we achieved it having had our budget slashed by 50% just weeks before the show!
Kleiner Perkins, one of the most renowned venture capital companies in Silicon Valley (Amazon, Spotify, Door Dash, Square and many more), approached me directly to be the first creative lead for their fledgling fashion re-sale brand, Tradesy.
This TV spot was entirely managed and produced in-house. I learned a new appreciation for the minutiae of a big budget shoot, to say the least.
Tradesy recently (2022) announced they’d been acquired for an undisclosed sum.
His can read crop circles.
When he flies in the face of convention, he does so first class.
His ‘To-Do’ List is more exciting than your ‘Bucket List’.
He is the Most Interesting Man in the World.
And he is the favorite of all my campaigns.
Canon: Project Imagin8ion
Your photo + Ron Howard =
An Oscar-Entered Short Film.
Cannes Lions, Clios... even an Emmy.
Ketel One challenges gentlemen everywhere to prove their mettle.
The Most Interesting Man in the World gives some select Instagrammers a peek behind his silken curtain.
When your product is called 'The Hopper', it only makes sense to have a sassy kangaroo as your spokesperson.
If Bane tells you to get The Hopper, you get The Hopper. Simple.
He's here to inspire YOU to new interesting heights in your own lives.
Rolex needed a site as polished as its timepieces.
We tried...
What happens when P&G's products come together to help?
Watch and see...
Gucci's first foray into social media.
